Penelope Cruz

Las Vegas, Nevada
(702) 555-1212

Note: Just send a formatted Microsoft WORD document to insert into this page. Your phone number and personal photo are all optional. Your name will appear in the top banner. This resume is printer-friendly. The email form (configured to use your email address) provides better security against SPAM rather than an HTML email address such as (web-bots can detect this), but this is optional. Also, a logo can be added or take the place of a personal photo in the banner (150 pixels in height which will be resized if necessary). The resume will be renamed to your own name and would be at Good luck in your job search!



Highly skilled and dedicated sales and marketing executive offering an impressive 17-year background in the strategic leadership of national and international markets. Exceptional understanding of international sales strategies. Able to provide comprehensive solutions and direction in cross-cultural environments. Fluent in French, German and Japanese. Computer proficient in a wide range of operating systems and software programs.

Areas of expertise include:

  • Sales & Marketing Growth

  • International Account Development

  • OEM & Business Partner Relationships

  • Market Research & Feasibility Studies

  • Total Quality Management Procedures

  • Staff Leadership & Team Development


ABC, Inc., Any City, Any State
May 2008 - Present

Guide corporate strategies for the development and implementation of infrastructures in sales, marketing, research & development, engineering, manufacturing, finance, and administration.

Developed sales/marketing plan in support of investor management of a $10 million sales objective.

Increased annual sales revenue by $5 million within 17 months by establishing OEM and international distribution channels. Maximized profits through efficient vendor negotiations and contracts, and the identification and reduction of gratuitous cost factors. Company is currently recognized as #1 in the Industry, from a previous 24th position.

DEF Corporation, Any City, Any State
February 2005 - April 2008

Brought on board to rescue failing sales, rejuvenate ineffective marketing programs, and resolve international logistics and U.S. Customs issues. Generated $2.7 million in targeted business within six months. Developed and implemented strategic sales and marketing solutions with financials to support a $3 million increase in new business revenue. Prepared annual updates to the marketing policy and assisted in preparation of annual fiscal plans. Negotiated contractual terms and provided consult to information providers in all principal decisions. Reviewed current contracts to determine modifications, renewals and terminations as situations dictated. Contributed to the recruitment, training and retention of top-caliber sales professionals, and developed a team that was proficient in all levels of sales and marketing operations.

GHI Company, Any City, Any State
January 2002 - February 2005

Conducted bottom-up reorganization of international sales in preparation of major project release. Bolstered sales and marketing efforts to produce a 45% increase in prospects through the launch of two new products via trade shows, magazine ads, and direct mail campaigns. Implemented a first-of-its-kind international distribution training program for Asian and European distributors, generating a solid interest in company products in overseas markets. Developed promotional opportunities to increase income generation and sales, achieving an overall growth of 78% in the first year. Directed and maintained a $1.5 million marketing budget. Instituted a system of team leads to organize, operate and mentor production team. Team leads were established in sales, marketing, product development, customer support, and systems engineering.

JKL Incorporated, Any City, Any State
December 1997 - December 2001

Managed largest revenue producing business unit, generating over $24 million in annual revenue. Identified new import product opportunities, evaluated domestic buying offices and reduced overhead cost by over 40%. Coordinated team marketing activities to receive top national performance recognition at 400% of shipped unit business plan. Saved $350K in operating costs through the development and implementation of an automated system to track, evaluate and reduce product deficits. Researched and designed new advertising program to utilize $250K of co-op advertising, successfully increasing sales and market penetration of suppliers in the $2-$4 million range. Negotiated with U.S. and international companies to create strategic export programs that succeeded in exceeding sales targets while ensuring high standards of service and quality.


MNO Inc., Any City, Any State
January 1995 - November 1997

Successfully positioned company to emerge from bankruptcy through diversification, creation of effective reporting, and development of risk analysis procedures in both marketing and merchandising. Introduced strategic merchandising plan that met the unique needs of a high level client and a specific market segment, increasing gross margin by 3.5 points and securing $24 million in sales. Directed formulation of franchise and distributor agreements. Led a professional team of 125 sales executives in eight countries.


University of Import, City, State
  Emphasis in International Business

University of Import, City, State
  Business Management & Marketing


  • Business Marketing Association

  • American Marketing Association

  • American Management Association

  • Association for International Business

  • Association of Management Consulting Firms

  • International Association of Business Communications



NOTE:  If you don't use this form, just click on the button again to close. If you send an email you'll be redirected to a "thank you page" indicating your message was sent.


E-Mail Address

Your Message

Email Me